The surprising statistics of millennial men......



According to a new Mintel report recently published it highlights that hand hygiene habits among young men in the UK is the worst across the nation! Statistics show only 72% of British men aged 16-34 believe it’s important to wash their hands after coughing, sneezing or blowing their nose. During this research consumers were also asked which occasions they felt hand washing was important and results show 98% of Brits aged 55 and over believe washing hands after using the toilet was important. This figure fell to 88% of Brits aged 16-34 and just 85% for men aged 16-34.

Hera Crossan, Research Analyst at Mintel, said:

“It seems that some young men have an overly relaxed attitude to handwashing – something to bear in mind when shaking hands! Our research shows that young Brits are less likely than their older counterparts to think handwashing is important before or after certain activities, like using the toilet or eating. Clearly people take personal hygiene more seriously as they get older and become more concerned about the potential effects of contracting illnesses like flu. While hand washing is actively encouraged in schools, there may be a need for soap and hand wash brands to educate certain groups, especially young men, about the benefits of washing their hands.”

 As the leading bar soap specialist in the UK, we continually advocate and promote the compelling benefits of using bar soap and we love discussing why bar soap is the best choice for consumers. With expansive formulations, product formats and packaging options Soapworks Ltd is the ideal choice to work with brands to engage and attract this group of consumers.

Contact Soapworks Ltd today to discuss in more detail your bar soap requirements.